Off Page SEO

Off page SEO is efforts to optimize search engines from outside the website.
Search engines in general like Google have a bot that is tasked with crawling on the internet. Crawlers whose task is to walk on Google's internet is called Googlebot. Googlebot moves from one website to another website through the links listed on each website page. From the data collected by Googlebot, the index and rank order of the website are compiled from the first to the umpteenth according to the quality and quantity of each website. Because Googlebot uses the link as its navigation center, websites that have external links will get high priority or rank. The more and the higher the quality of the linked, the better the ranking the website gets. This is why links from other websites (backlinks) play an important role in SEO.

Relationship between content and backlinks
Content = on-page, backlink = off-page.

Is there a connection between content and backlinks? Very there.

If your website has value (value) and this value is seen by other people or visitors, then they will be happy to give the link to you. This is the essence of link building. To provide value, you must have good quality content. To show this value to others, you have to do content marketing.

So content marketing is a very good main backlink source.

Social media and off-page SEO

Although it has nothing to do with SEO. Social media is one of the best ways to easily introduce your website to people.

As discussed earlier in addition to having quality content you also have to show this content to others. So from that social media is the right place as a medium for this. When other people see your content and are interested, they may return to recommending your site to others with shares, likes, and so on. This is why you must be active on social media to market your website and ultimately generate traffic for your website.

Off-page SEO ranking factor

Off-page SEO is a website popularity game. In determining the popularity of a website, Google basically uses various factors.
And the following are ranking factors outside the website:

1. Quality of backlinks. Quality backlinks have a far more powerful effect than those that are not qualified. Backlinks that have the best quality are placed in the text. The term is contextual link.
2. Anchor text in backlinks. The anchor text used in search engines read links as keywords. Your website gets additional points in the text that are used as anchors.However, the use of the same anchor repeatedly will not have a positive repetitive effect.
3. Number of backlinks. The more backlinks you use, the better. But not only that, the quantity must be in line with the quality. If you only get backlinks from websites that don't have rankpage reputation, this is not counted as a positive factor.
4. Diversity of backlinks. There are several types of backlinks and one of them mentioned above is contextual link. Besides that there are also more such as blog comments, profiles, bio, widgets, advertorials, directories, etc.
5. Logically if we get backlinks naturally, the types of backlinks will vary. This is why search engines use diversity as a ranking factor.Social reputation. Google can understand the response in each comment. This means that every time your site appears and then negative comments appear from other people it will have a bad impact. Likewise, the opposite with a positive response will have a positive impact. So it's best if there are racist spam comments etc. delete it if there are no positive benefits
6. Social activity. Websites that are active on social media websites such as social media and social networking mean popular. One of the social activities of a website can be seen by seeing how many shares to social networks. But remember again with positive and negative sentiments.
7. User personal factors. User personal factors. Since Google has implemented the personalized search system, search results in the same keywords can be different for each Google account according to rank. This is influenced by several factors such as:

• Has the user ever visited a website
• The level of user satisfaction with a website
• Country and language
• Has a website been shared by a friend

Basically you need to know that search engines have never issued an official list of factors that influence ranking, so the above factors are generally obtained.

Forums and Q & A sites

Visitors who spend most of your time on your site are people who are really interested in what you are promoting. And the best place to find these people is online forums and question and answer sites like Quora and Yahoo answers. You can provide quality comments and answers about discussions that revolve around your niche. People will then begin to see you as an expert in the topic and will not hesitate to click on your website link, which you must provide in the comments and answers.

Guest post

This involves writing articles and sending useful information on other credible sites in the same niche as you. Although it's rather boring compared to other techniques on this list, guest posts are the best way to drive quality traffic to your site. Because visitors will see your website mentioned in places they already trust, they immediately see it as a credible place that is appropriate for their time.

Visual content submissions

Visual content is much easier to consume than long text. You can send videos and images, accompanied by website links, to popular visual content curation sites like YouTube and Flickr to generate more awareness and traffic. Infographics, which prove to be very effective in involving internet users, can especially be used to attract visitors to your site. Presentations and reports can also be sent on sites like Slideshare and LinkedIn to generate traffic and therefore increase the rank of SERPs.

Local listings

If it applies to your website niche, local listings are a great way to reach targeted audiences. Registering your website in local directories, such as Google Maps, Yellow Pages, and Just Dial, makes it easier for people, who if you are not aware of your existence, to find you online.

Using this off-page SEO technique will definitely increase the traffic your site receives. But remember, your website on the SEO page must be at a point too for ranking SERPs to improve.

Share this post